The use of food in today’s societies is vast and ever growing. Food is not only the source of life for humans and animals alike, but it also plays an important part in social gatherings, celebrations and has plenty of other uses in everyday life.
The appearance of a product is directly related to the brand; the company making the product has a clear idea of what it should look like and work hard to keep the colour and appearance consistent. As a result, a lot of products are immediately identifiable by their appearance alone, regardless of if the packaging is present.
Colour is very important when creating food products that are aesthetically appealing and appear as the other senses dictate. As an example, the taste and smell of chocolate implies a brown product, similarly the taste and smell of chips should result in a golden colour potato. If these products were to be served as the opposite in colour, a consumer would be reluctant to eat or even purchase in the future.
The quantity of snack foods available is immense and growing steadily to keep up with demand. Unlike with products that have a uniform surface and must be completely identical to other items of the same type, such as car panels, snack foods are able to have more of a variation in their appearance as it is more acceptable to a consumer. Having an instrument that can measure colour the way your eye sees it is a must in this industry as, ultimately, a customer will evaluate it for suitable appearance.
For food stuffs such as coffee, tomato products and citrus products, specialty instruments have been carefully created to accommodate the different colour scales individual to these products. This means that these products can remain as consistently appealing as possible and always look as good as they should.
The use of colour measurement for baked goods can not only ensure the correct final appearance but can also be an indicator of the effectiveness and accuracy of the baking process. Colour measurement can control the effect any ingredients have on the product, for example adding cocoa to a cake, and ensuring the colour remains constant throughout the product to prevent any inconsistencies at the end.